The 2014 Football World Cup is about to get underway and not doubt we will have all kinds of brands jumping on board the hype to get some promotion.
Naturally, ones that hit closer to home will definitely get my attention and Von Gils have done just that. They’ve joined up with Kevin Richardson (the man who interacts with wild lions) to promote their sponsorship of the Netherlands and of course their support for wild lions – Von Gils is the “proud” tailor of the Netherlands football team (KNVB).
It’s a little cheesy but it’s great how they tie it all together – the “threads”, the lions, the symbol of the lion used for KNVB and of course footbal. Enjoy.